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Guardian
August 21, 2009

Author: Mark Sweney

Alice Cooper delivers 'Don't throw your TV' message for Sony ad

Alice Cooper's Sony Bravia TV ad suggests trading in an old television is better than throwing it out of a window.

Sony has called on Alice Cooper to talk about a rock star's life of trashing televisions for an ad encouraging the public to trade in their sets for one of its Bravia models.

The ad, set to Cooper's track Poison, features the star, an old roadie and former manager talking about the heyday of rock, when throwing TVs out of windows was de rigeur.

Sony is offering consumers up to £150 to spend on new Bravia TVs when they trade in their old sets.

The ad was made by agency TBWA London. Sony's European advertising account, which is held by Fallon, is currently being reviewed.

Matt Coombe, the general marketing manager at Sony UK, said that the campaign aimed to capitalise on the need for all sets to be digital by the time the UK's analogue terrestrial signal is switched off in 2012.